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Responsive Web Design – Tips To Improve Your Site User Experience
11 July 2014

Responsive Web Design – Tips To Improve Your Site User Experience


The year 2013 has seen a significant increase in the number of people turning to Responsive Web Design as a solution to deliver consistent user experience across different screen resolutions. Without any doubt, more ‘n’ more people today are using their mobile devices as the main access point to the web. The web visitors expect the similar kind of experience on their hand-held devices. So, is your site responsive? If your site is not yet responsive – don’t panic. You can now evaluate the content on your web site to determine the best approach to employing a responsive design.

In this blog post, we will discuss some of the essential common practices for developing responsive site layouts and experiences.

Chalk out a proper content strategy plan

In order to make your site mobile friendly simply bear one thing in mind: site owners must take a good look at their content strategy and chalk out some plan. It’s vital to understand how your different page elements will be used by the users because it makes it easier to decide which elements can be removed to improve performance. Review your existing content and pinpoint what is absolutely essential for your website. Navigating a mobile website on a small phone is difficult and there is a higher risk that the user will get lost. Hence, it makes sense to get rid of everything that is not serving your business aim.

Establish your customer’s needs

If your users had a bad experience on your website, they won’t visit you back. Google Think Insights estimated that if the user cannot find what they are looking for on a mobile site there is a probability that your client will go to a competitor. Web statistics will tell you which part of your website are most visited and on which device. It’s a good idea to do your examination and find out what are the exact requirements of the user in your target market. The more intuitive the mobile site’s interactions, navigation and overall message, the better the user experience.

Mobile first approach

Thinking of a mobile first approach to a website design helps you arrange the content and functionality that you want to make available on the mobile version of your website. Later on you can enhance the website layout for larger devices. The smaller screen sizes obtainable to a mobile devices force designers to exclude the irrelevant pieces of their design. Businesses often want to fill-up every available pixel and thus end-up with a cluttered site that’s hard to navigate and use. You only have enough space on the screen for the most significant and key parts of your website and if something isn’t absolutely necessary for your customers, then don’t include it in your mobile-first design.

Image optimization

Images are another significant facet of every website. Mobile users may not be looking to stream videos but photos are a completely different story. You may consider not to load a background image at all until a width at which it becomes an additional value to the user. That will rely on your overall site design. Keep in mind that sizing for mobile users is probably your best bet on a responsive website design if you wish decent load speeds which are absolutely crucial.

To sum up, responsive web design will provide the best user experience irrespective of whether the user is using a smartphone or a tablet. By taking these few steps your responsive site will be optimized for performance and will provide your users with a great experience. Have more to share? Leave your replies in the below box…!


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